Insights, Resources, Trends, and Activities
- Business
How Influencer Marketing Works in 2026
Influencer marketing has changed. In 2026, brands are no longer impressed by big follower counts or viral videos alone. What truly matters now is whether influencer marketing can drive trust,
- Business
How to Build a Digital Brand That Customers Trust
In today’s online world, customers don’t just buy products or services; they buy confidence. If people don’t trust your brand online, they won’t click, they won’t engage, and they definitely
- Business, Digital Marketing
Why Your Marketing Isn’t Working
Many business owners are frustrated right now. They are spending money on ads, social media, influencers, and promotions, yet nothing seems to work. No steady leads. No real sales. No
- Business
What Is Phygital Branding and Why It Matters
In today’s world, customers don’t separate online and offline experiences anymore. They expect everything to feel connected. This is where a phygital branding strategy comes in. Simply put, phygital branding
- Business
How to Create a Unique Brand Identity for Your Business
In today’s crowded market, having a good product is no longer enough. What truly sets businesses apart is a unique brand identity. This is what makes people recognise you, remember
- Business
Difference Between Brand Identity and Brand Image
When people talk about branding, many mix up brand identity and brand image. Even though they sound similar, they are not the same. In fact, knowing the difference helps you