what we do.
We provide the essential digital services required for your business to become well-structured for exponential growth following the industry best practices.
Branding transcends a logo, name, slogan, or colors. The real power in branding today lies in creating a dynamic, meaningful, and evolving relationship with customers/audiences. And that is established through effective strategy and design. Our daring team of branding and design experts is always willing to take on and deliver the best results on your project.
Be intentional and expressive in communicating with your audience.
We create a brand strategy to help you understand who you are and identify your values. That's how your target audience gets emotionally attached when interacting with your brand. A brand strategy puts together the characteristics that make you identifiable, thus helping in establishing meaningful communication.
Your brand strategy should comprise of several vital components such as;
Present your uniqueness at every touchpoint.
Every brand needs a brand identity and guidelines as one of the ways to cultivate brand recognition.
Brand identity is the visible brand elements such as color, design, and logo, that identify and distinguish the brand in the consumers' minds. And, brand guidelines provide detailed directions on how to apply brand elements, style guidelines, the dos, and the don'ts, etc.
Here is what a brand guideline should include;
Make communication fun using visual arts.
We use illustration to translate ideas and vision into art that tells a story. Illustrations are typically a visual expression of a text, process, message, or concept.
We can design a wide range of illustrations for your different projects and purposes, ranging from elements for web pages, unique icon set, product packaging, book cover, etc.
Set your story in motion.
Using pieces of animated design combined with audio is a great way to communicate to the viewers effectively.
Motion graphics are used for information sharing, logo graphics, social media posts, and digital marketing content overall.
By comparison, motion graphics present more simplicity than several other animations and videos.
Whatever category your business is, we can help you align your story adequately using motion graphics that are more attractive than conventional banners and text.
Become attractive at first sight.
Your packaging is another element of your marketing strategy.
We help make the exterior of your product look stunning with the combination of form, structure, materials, color, imagery, and typography, which also reflect your brand design. That's how we make the product to become suitable for marketing.
A well-designed product package should be attractive to the target audience.
We are committed to developing great-looking responsive websites that appear & respond fine across all devices. We design/develop all kinds of websites or web app - from simple to complex. Having an online presence is great for all businesses. It is an opportunity to sell your business or products to over 4 billion estimated internet users.
Design for humans.
Also known as User Interface and User Experience design, we use UI/UX design to create an optimal experience for your users when interacting with your digital product, such as website and mobile app.
If you want to have a more aesthetically pleasing design that presents a great experience, as well as to save time and cost in the development of your website or mobile app, then you're at the right stop.
UI/UX design is a crucial part of the production process that helps guide the software development team. A good UX design aligns the business goals with the goal of the users, thus establishing happy users and a successful business.
Through a collaborative process and proper research following the design thinking process, we create magnificent designs that optimize the overall experience for the audience.
Be accessible to all.
Your website may be the first point of interaction between your business and your target audience. From your landing page to the checkout or conversion, you certainly want to present a good experience that convinces them no why you're the best choice. The same applies to a mobile application.
Whether it is a simple landing page, SAAS, or SAAP, our responsibility is to create an optimized and responsive web experience that increases sales and effortlessly leads users through all the steps involved in using the product, thus making the experience seamless and enjoyable.
Step up the web experience a notch.
Get your website customized for users' devices by providing them with an app-like experience using Progressive Web App (PWA).
PWAs are websites that are progressively enhanced to function like installed native apps while functioning as regular websites on the browsers.
Some of the advantages of PWA are;
PWAs are a great approach, as they can have the same reach as websites likewise.
Take your website to a whole new level that caters to your users across multiple operating systems.
Gain full control.
If your product requires developing an app that needs installation on mobile devices through an application store (such as Google Playstore or Apple App store), you most likely need a native app development.
Native apps are developed specifically for an operating system. They can take full advantage of the device features and hardware by quickly accessing the camera, microphone, GPS, accelerometer, or push notification. They work on device OS in some ways that enable them to perform faster and more flexibly than alternative application types.
More content, less code.
Content Management Systems (CMS) usage in developing websites has now gained popularity, sitting on an estimate of over 43% of the entire websites globally.
Simply put, they are software used to manage the creating and modification of digital content.
Some of the most popular CMS out there are;
We specifically chose WordPress when required to develop a website using CMS. Our choice is due to the large community, support, and plugins.
Whether a blog, personal website, or e-commerce, develop a WordPress website that is well-optimized and responsive, customized to meet your specification and to look appealing to your audience.
Having a good product is great, but it just isn't enough. Marketing is a great way to uncover the lit candle. Good marketing strategies and implementations are what make the difference. And we are committed to helping your business grow exponentially through digital marketing.
Get yourself a good game plan.
A good marketing strategy sets your business goals and objectives on the right path. It is a plan of action designed to promote and sell a product or service. Therefore, a business that needs to gear up for exponential growth must have a good marketing strategy.
Our marketing strategy service is designed to point you to a more impactful data-driven approach that helps you connect with your target audience and achieve measurable results.
Key attributes of a good marketing strategy;
Be where your audiences are.
Whichever options you go with on advertising or optimizing for visibility, you clearly wouldn't want to take a blind shot.
Investing in one or more advertising options such as Pay-per-click, Search Engine Marketing, Social Media Marketing, or Search Engine Optimization could be capital intensive, and nobody likes to see their money go down the drain.
Therefore, when it comes to digital advertising, it cannot be over-emphasized how important it is to engage the right professionals.
Content remains king.
Regardless of the marketing channels you deploy, content marketing has to be a part of the process.
Be aware that most buying decisions are made intentionally based on what is perceived. And it relates to the relevance of the content that you publish.
Content marketing is a strategic approach that focuses on creating and distributing relevant content such as videos, podcasts, infographics, etc. across different media.
When carrying out your content marketing, it is very important to know how to put the "relevance" - the keyword in place, else it turns into spam.
Content marketing could be a useful tool to help your business attract attention and generate leads, expand your customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users.
The power of direct communication.
Email marketing is an old yet effective form of marketing that can enable you easily reach out to customers on your email list. It gives you the opportunity to talk directly to an audience that has interacted with your brand.
When it comes to growing your brand or selling stuff, email marketing is one of the most popular and effective tools around for your marketing campaign.
We help businesses design, build and optimize their email marketing to get the best ROI in their marketing program.
Leave no stone unturned.
If you want to increase conversions and boost your business growth, you must learn to nurture your leads.
Marketing automation can help small business marketers bring their strategy to life without taking up their resources.
Automation helps you to eliminate the need for you to send a one-off email every time you want to talk to your contacts or manually tag customers when they show interest in your products or services.
We use marketing automation to customize an experience for your audience based on their behaviors, preferences, purchase activity, and more. It's a warm approach to your audience that makes them feel like every message was crafted for them.
